If you are an authorized advertising company, or a reseller or only an information-based website, then you can use a trademark brand name. You should take a few points in consideration:Īvoid the use of a trademark brand name for your text ad or in the display URL of your website as Google might remove the use of trademarks in ads and a complaint may also be filed against your company. You can obviously target your competitors but you need to take care while targeting the competitors in Google AdWords, or you may land in legal issues while capitalizing on the leads of your competitors.
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